The spring trunk show is almost here
Saturday, March 2
10:00 to 2:00
We will be hosting Clearvision Optical and many of their designer frame lines
Including BCBG and Ellen Tracy pictured here.
Come by for refreshments and the opportunity to try on many different styles of eyewear and sunglasses.
There will be styles for children (Fisher Price), Teens (Ocean Pacific), Women 
(Cole Haan, BCBG, Ellen Tracy and Jessica McClintock and Men (Izod and Marc Ecko)
Non Glare Coatings can help you:
See Better: Anti-Reflective coatings mean safer, more comfortable nighttime driving by reducing glare from headlights, taillights and street lights
Look Better: Anti-Reflective coatings stay clean, clear, and glare-free, so they look virtually invisible to those around you. People can see your eyes, instead of just your glasses
Feel Better: No glare lenses mean fewer headaches and less eye fatigue, which are caused by reflections off of computer screens and overhead lighting
See Clearly Extreme glare reduces your vision from 20/20 up to 20/40 – a big difference! No-Glare lenses improve contrast by 20% and improve visual acuity so you see clearly, even at night.
See Comfortably Glare from artificial lights such as computers and fluorescent lighting causes eye-fatigue. No-Glare lenses help eliminate symptoms like tired eyes, headaches and blurred vision. Plus, premium No-Glare lenses reduce scratches and smudges giving you clearer vision all the time.
See Smarter 80% of what kids learn in their first 12 years is through their eyes. Glare in the classroom from whiteboards and computer screens causes eye-strain and can affect learning and productivity.
At Westside Optometry we offer 2 different premium no-glare lenses – Crizal and Super HiVision. Besides eliminating glare, these coatings provide scratch resistance, resist smudges and increase clarity.
2013 can be the year you have the best vision possible. Below are some suggestions to help you.
Improve Your Eye Health
Improve Your Vision
prescription and/or a different lens design.
Improve Your Appearance
as take advantage of the latest in lens and frame technologies.Westside Optometry Hours through the Holidays
Monday, December 31st 8:30 – 12:00
Tuesday Closed for New Years Day
Regular hours resume
Wednesday, January 2nd 8:30 – 5:00
Thursday, January 3rd, 9:00 – 6:00
Friday, January 4th, 8:30 – 12:00
Saturday, January 5th, 8:00 – 12:00
We wish you a very Happy New Year
Progressive lenses offer a range of vision as close to natural as can be obtained from prescription eyeglasses. Their hallmark is clearer vision at any distance or angle, and because there is no abrupt change of power anywhere in the lens, there are no visible dividing lines. They provide a great solution for many people who find their present lenses limit their vision for a particular distance or activity.
Continuing advances in manufacturing techniques mean more precise lenses that deliver even sharper, clearer vision; most patients consider them an improvement over their older ones. Ongoing design research has produced ways to further increase depth perception and the amount of clear vision at any angle of the newer progressives. In addition, the latest technology eliminates swimming and swaying sensations associated with typical progressive lenses.
Furthermore, if you’re like most progressive lens wearers then the exact prescription for each of your eyes is different. And the position of your nose and cheekbones affects the way you see through your lenses. So even with a correct prescription, older progressives were still limited in perfecting your vision. Increased measurements for fitting the newest progressive lenses produce a more customized, personalized set of glasses with the widest, clearest viewing zones possible, no matter how intricate the prescription. Ask us about the latest innovations in progressive lens designs and improve your vision experience. There are a variety of designs to choose from today.
Last Sunday, the investigative news program 60 minutes did an exposé on the largest eyeglass manufacturer in the world, Luxottica. The Italian company completed a hostile takeover of U.S. Shoe Corporation in 1995 to acquire Lenscrafters. They have since bought Pearle Vision, Sears Optical, and Target Optical. Additionally, they have purchased the designer eyewear lines such as Coach, Prada, Tiffany and the popular sunglasses like Ray Ban and Oakley. Westside Optometry does not carry any of the Luxottica frame lines as a small stance against the huge corporate gorilla. Additionally, we do not accept the Eyemed vision plan which is also owned by Luxottica.
As an independent local eyecare provider we can’t compete directly with Luxottica, but we can continue to provide our patients with the most personalized vision care possible.
Here is a clip from the 60 minutes program:
Parents generally take precautions to protect their children’s skin from the sun; it is equally important to make every effort to protect children’s eyes from the sun’s harmful ultraviolet (UV) rays and glare. Just as we may not see the damage to our skin for years, we also may not see the damage to our eyes for some time. But each part of the eye can be damaged by chronic or high-dose exposure to UV radiation. Even the glare of an overcast day can add to the cumulative affect. Possible effects of long-term sun exposure to the eyes include:
In fact studies conducted over the last 30 years have proven that many of the serious eye diseases associated with aging are at least partially a result of years of sun exposure. Protecting children’s eyes are especially important due to two significant factors:
The simplest and most efficient way to prevent or delay the onset of 
progression of various eye diseases is by using sunglasses or photochromic protective lenses designed to protect all damaging sun rays from reaching the eyes, ideally starting in early childhood. For a child who already wears corrective lenses, this can be achieved with polycarbonate photochromic lenses, which change color according to UV exposure. For a child who does not wear corrective glasses, a high quality pair of sunglasses is recommended.
A “Trunk Show” is a special sale in which vendors present merchandise directly to store buyers or select customers. They are referred to as “trunk shows” because a designer or sales rep will literally show up with a trunk of merchandise to show off.
In the case of eyewear, all the colors, all the sizes, in all the styles are available. At Westside Optometry, we typically inventory the most popular styles and colors due to limited space, at a trunk show you can try on everything.
On Saturday, September 15th, we are hosting collections from Maui Jim and Kate Spade. The Maui Jim line is comprised of sunglasses. Some can be made with a prescription, others are designed for particular activities, to be worn over contact lenses or with no prescription. All the lens colors will be available to try. We are setting up displays in our parking lo
t to better appreciate the clarity of the Maui Jim lens.
Inside the office, the Kate Spade designer line will be presented. Kate Spade’s newest designs include the graphic prints of Australian artist Florence Broadhurst. The sales representative will also have Denim, an economical men’s line.
The Maui Jim Sunglass featured above is called Lani and is pictured in the amethyst fade, it is also available in tortoise and black. The Kate Spade frame below is named Stephie and is pictured in the black/pool, she is also available in cafe latte, mahogany/pink and tortoise/kiwi. Stop by on Saturday to try on all the amazing colors and styles.
The Trunk Show starts at 10:00 and ends at 2:00. There will be refreshments and a raffle for a pair of Kate Spade earrings.
