To enjoy the summer sun, Westside Optometry is featuring cat eye sunglasses as the July Style of the Month.
Margaret, Maureen and Peg are modeling 3 different color combinations. To see all 5 colors and and an alternative style by Cole Haan, click here.
Starting this month Westside Optometry is featuring a “Frame of the Month.” 
Our first featured frame is a blast from the past, a metal – plastic combination.
The Chesterfield frame comes in 2 colors (tortoise and black) and 2 sizes.
If you like the idea and look of the material combination, but want something rounder, check out our Kate Spade designs.
Last Sunday, the investigative news program 60 minutes did an exposé on the largest eyeglass manufacturer in the world, Luxottica. The Italian company completed a hostile takeover of U.S. Shoe Corporation in 1995 to acquire Lenscrafters. They have since bought Pearle Vision, Sears Optical, and Target Optical. Additionally, they have purchased the designer eyewear lines such as Coach, Prada, Tiffany and the popular sunglasses like Ray Ban and Oakley. Westside Optometry does not carry any of the Luxottica frame lines as a small stance against the huge corporate gorilla. Additionally, we do not accept the Eyemed vision plan which is also owned by Luxottica.
As an independent local eyecare provider we can’t compete directly with Luxottica, but we can continue to provide our patients with the most personalized vision care possible.
Here is a clip from the 60 minutes program:
A “Trunk Show” is a special sale in which vendors present merchandise directly to store buyers or select customers. They are referred to as “trunk shows” because a designer or sales rep will literally show up with a trunk of merchandise to show off.
In the case of eyewear, all the colors, all the sizes, in all the styles are available. At Westside Optometry, we typically inventory the most popular styles and colors due to limited space, at a trunk show you can try on everything.
On Saturday, September 15th, we are hosting collections from Maui Jim and Kate Spade. The Maui Jim line is comprised of sunglasses. Some can be made with a prescription, others are designed for particular activities, to be worn over contact lenses or with no prescription. All the lens colors will be available to try. We are setting up displays in our parking lo
t to better appreciate the clarity of the Maui Jim lens.
Inside the office, the Kate Spade designer line will be presented. Kate Spade’s newest designs include the graphic prints of Australian artist Florence Broadhurst. The sales representative will also have Denim, an economical men’s line.
The Maui Jim Sunglass featured above is called Lani and is pictured in the amethyst fade, it is also available in tortoise and black. The Kate Spade frame below is named Stephie and is pictured in the black/pool, she is also available in cafe latte, mahogany/pink and tortoise/kiwi. Stop by on Saturday to try on all the amazing colors and styles.
The Trunk Show starts at 10:00 and ends at 2:00. There will be refreshments and a raffle for a pair of Kate Spade earrings.
This Saturday Westside Optometry is hosting a special designer eyewear event. Stop by the office between 10 and 2. There will be refreshments and a drawing for free lenses. Come by to try on frames from Max Mara, Liz Claiborne, Georgio Armani, Gucci and Saks Fith Avenue. This is an opportunity to see frames we do not ordinarily have available, and also to see all the colors and sizes of many different frames.
You have carefully selected the best lens materials and designs to fit in a stylish frame, it is important to take good care of your new eyewear.
